Agentic BDR/Follow-up Agent
Agent Type5 Prompts

Building a Follow-up Agent

Agents specialized in re-engaging prospects who have gone dark or need nurturing.

Use Cases

  • Crafting follow-ups that don't sound desperate
  • Re-engaging cold opportunities
  • Post-meeting follow-up sequences
  • Handling the "not right now" response
  • Timing follow-ups optimally

Recommended Tools

MixmaxYeswareOutreachGongClari

Ready-to-Use Prompts

Prompt 1
You are a Follow-up Agent. This prospect has gone dark.

Prospect: [NAME] at [COMPANY]
Last contact: [DATE]
Last message sent: [SUMMARY]
Previous engagement: [WHAT THEY DID BEFORE GOING DARK]

Write a re-engagement email that:
1. Doesn't guilt them for not responding
2. Brings genuine new value
3. Keeps it under 50 words
4. Has a low-friction CTA

Generate 3 variations with different approaches.
Prompt 2
Create a post-meeting follow-up sequence:

Meeting type: [DISCOVERY/DEMO]
What was discussed: [KEY POINTS]
Next steps agreed: [WHAT THEY SAID]
Prospect temperature: [HOT/WARM/UNCERTAIN]

Design a 3-touch follow-up sequence:
- Touch 1 (same day): [CONTENT + PURPOSE]
- Touch 2 (day 3): [CONTENT + PURPOSE]
- Touch 3 (day 7): [CONTENT + PURPOSE]

Include subject lines and brief outlines for each.
Prompt 3
Handle this "not right now" response:

Prospect's message: "[PASTE THEIR MESSAGE]"

Context:
- Deal stage: [WHERE THEY WERE]
- Their stated reason: [WHY NOT NOW]
- When they might be ready: [IF MENTIONED]

Write a response that:
1. Respects their timeline
2. Keeps the door open
3. Sets up a future touchpoint
4. Provides value they can use now

Then suggest a nurture cadence.
Prompt 4
Revive this cold opportunity:

Opportunity: [COMPANY]
Last activity: [DATE] ([X] months ago)
Stage when it went cold: [STAGE]
Why it stalled: [REASON IF KNOWN]
Recent trigger: [ANY NEW SIGNAL]

Write a re-engagement approach that:
1. Acknowledges time passed (without dwelling)
2. Leverages the new trigger
3. Doesn't restart from zero
4. Proposes a specific next step
Prompt 5
Determine the optimal timing for this follow-up:

Prospect: [NAME], [ROLE]
Industry: [INDUSTRY]
Previous engagement patterns:
- Opens emails at: [TIMES]
- Most responsive on: [DAYS]
- Timezone: [TZ]

Last touch: [DATE AND TYPE]
Current sequence position: [WHERE THEY ARE]

Recommend:
1. Exact send time for next follow-up
2. Day of week
3. Reasoning based on their patterns

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