Claude + Clay
Combine Claude's AI capabilities with Clay's lead enrichment. Research companies, find contacts, and build prospect lists through conversation.
What You Can Do
Lead Research
Ask Claude to research companies and find the right contacts using Clay data
Company Enrichment
Pull technographics, funding data, employee count, and more from Clay
Contact Discovery
Find decision-makers, get verified emails, and see job changes
List Building
Build targeted prospect lists based on ICP criteria
Sales Workflows
Account Research Workflow
Research a target account before outreach
Steps:
Example Prompt:
"Research Stripe using Clay. I need: 1. Company overview (size, funding, tech stack) 2. Key contacts in engineering leadership 3. Recent news or trigger events 4. Pain points I can use for outreach I'm selling developer tools."
Contact Enrichment Workflow
Enrich a list of prospects with Clay data
Steps:
Example Prompt:
"I have these prospects from a conference: - John Smith, Acme Corp - Sarah Chen, TechStartup Inc - Mike Johnson, Enterprise Co Use Clay to enrich these contacts. Get their emails, current titles, and company info. Then draft a personalized follow-up for each."
ICP List Building Workflow
Build a targeted prospect list from scratch
Steps:
Example Prompt:
"Build a prospect list using Clay: ICP: Series B-C SaaS companies, 100-500 employees, using AWS Target persona: VP of Engineering or CTO Location: San Francisco Bay Area Find 25 companies matching this criteria, then get the best contact at each."
Clay vs GTM MCP Server
Both tools help with sales research, but they serve different purposes.
| Feature | Clay Integration | GTM MCP Server |
|---|---|---|
| Company Research | Live data from 100+ sources | Research frameworks and checklists |
| Contact Data | Verified emails, phone numbers | Research templates for manual lookup |
| Data Freshness | Real-time enrichment | Prompt-based guidance |
| List Building | Automated prospecting | Manual with AI assistance |
| Cost | Clay subscription required | Free with Claude |
| Best For | High-volume prospecting | Strategic research + outreach |
Recommendation: Use Clay for high-volume prospecting and data enrichment. Use the GTM MCP Server for strategic research, outreach drafting, and deal strategy. They complement each other well.
Getting Started
Get a Clay Account
Sign up for Clay at clay.com. They offer a free tier to get started.
Enable in Claude
Claude's interactive tools are available for Pro, Max, Team, and Enterprise users. Enable Clay in your connected apps.
Start Researching
Ask Claude to research companies or enrich contacts. It will use Clay automatically when data enrichment is needed.
Complement with GTM MCP Server
While Clay excels at data enrichment, our GTM MCP Server adds outreach drafting, objection handling, discovery questions, and full sales workflows. Use them together for a complete prospecting toolkit.
Install the GTM MCP Server