Signal-Based Selling
Turn Signals Into Conversations
Buying signals are your competitive advantage. These prompts help you craft relevant, timely outreach based on what's happening in your prospect's world.
Funding Round
Company just raised money and is scaling
A company just announced a [SERIES/AMOUNT] funding round. Write a cold email that:
1. Congratulates without being generic ("Saw the news" is lazy)
2. References what the funding likely means for their [SPECIFIC TEAM/INITIATIVE]
3. Connects to how we help companies at this stage with [YOUR VALUE PROP]
4. Asks a question about their priorities post-raise
Context:
- Company: [NAME]
- Funding: [AMOUNT/SERIES]
- What they do: [ONE LINE]
- What we do: [ONE LINE]
Keep under 75 words. No "reaching out" or "touching base".New Executive Hire
New leader means new priorities and budget
A company just hired a new [TITLE]. Write a cold email that: 1. Acknowledges their new role without brown-nosing 2. References a common challenge for new [TITLES] in their first 90 days 3. Offers a specific insight or resource (not a demo) 4. Opens a conversation about their priorities Context: - New hire: [NAME], [TITLE] at [COMPANY] - Their background: [PREVIOUS COMPANY/ROLE] - What we help with: [ONE LINE] Tone: Peer-to-peer. You're a helpful expert, not a vendor.
Job Posting Signal
Hiring indicates growth and potential pain points
A company is hiring for [ROLE]. Write a cold email that: 1. References the job posting specifically (quote a requirement) 2. Connects that hire to a broader challenge we solve 3. Positions our solution as helping that new hire succeed faster 4. Asks about their timeline or criteria for this hire Context: - Company: [NAME] - Role they're hiring: [TITLE] - Specific requirement from posting: [QUOTE] - How we help: [ONE LINE] Be specific. Generic "I saw you're hiring" emails get ignored.
Company Expansion
New office, market, or product launch
A company announced [EXPANSION TYPE: new office/market/product]. Write a cold email that: 1. References the specific expansion news 2. Acknowledges a challenge that comes with this type of growth 3. Shares a relevant insight or case study 4. Asks about their approach or timeline Context: - Company: [NAME] - Expansion: [DETAILS] - Challenge this creates: [YOUR HYPOTHESIS] - How we help: [ONE LINE] This is about them, not you. Lead with their world.
Tech Stack Change
New tool adoption signals initiative and budget
A company just adopted [NEW TOOL/PLATFORM]. Write a cold email that: 1. References their adoption of the new tool 2. Acknowledges what this signals about their priorities 3. Connects to how we complement or enhance that investment 4. Asks about their goals with the new tool Context: - Company: [NAME] - New tool: [TOOL NAME] - What this signals: [YOUR HYPOTHESIS] - How we integrate/complement: [ONE LINE] Be specific about the integration opportunity.